5 Top Ways Skincare Brands Are Becoming More Sustainable

The future of skincare is here as more brands arrive to the sustainable beauty scene. Sustainable skincare means that products are not only kind to your skin but also to the earth. 

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Facial Oil

Consumers are turning to brands that ethically source their ingredients, use non-toxic ingredients, manufacture with a low carbon footprint, and use recyclable and reusable packaging, to name a few. With these considerations in mind, here are a few things to look for if you want to support sustainable skincare brands. 

Products Without Fillers

Some brands use as much as 80% water in their formulations and it’s usually the first ingredient listed as “aqua.” Meanwhile, more sustainable brands offer formulations that don’t use aqua as a filler, which is beneficial for a variety of reasons. Filler-free products that are crafted with concentrated, nutrient-dense ingredients have higher potency and last longer. Also, because these products aren’t being formulated with water as the main ingredient, brands are decreasing their overall water usage during the manufacturing process. Instead of water, sustainable products are more likely to contain plant oils and floral hydrosols, which are packed with vitamins and antioxidants.


Ingredients Sourced from Nature

Consumers are seeking nutrient-dense formulations to restore their skin, but they also want to know where the ingredients are coming from. Some of the best sustainable brands today help their customers revitalize their skin by formulating with wild-harvested ingredients, plant-based superfoods, and bioactives sustainably sourced from nature. Akar Skin, for instance, formulates its products with more than 70 plant-based superfoods, which are sustainably harvested. Each ingredient is chosen because of its ability to deliver results for those who want to protect, repair, and nourish their skin.


Recycled Packaging

For many consumers, sustainable beauty means the brand is committed to the whole picture—everything from the origin of ingredients and sustainably-sourced ingredients to a low carbon footprint and recycled packaging. Today’s consumers are paying attention to whether product packaging is non-recyclable or if it’s recycled, reusable, and sustainably sourced. Is the little glass bottle that your facial oil comes in able to be reused or recycled? Non-toxic ingredients have been on people’s radars for quite a while, but eco-friendly packaging has been a bit slower to catch up to the sustainability scene. A proactive, sustainable brand is looking at and acting on all of it. 


EWG Verified Label

Another big move is when brands voluntarily take steps to ensure their products are third-party certified by the not-for-profit Environmental Working Group. The EWG Verified label certifies that the brand is committed to non-toxic and eco-friendly practices. This includes skincare, makeup, hair care, sun care, baby care, cleaning products, and more.


Other Sustainable and Ethical Best Practices

Products are made with organic and completely natural plant actives to deliver real results and maximum nourishment. Oils are extracted using cold-pressing when possible to preserve as many nutrients as possible. If you’re using a cleansing oil or any kind of cleanser, you should know if you’re getting the most out of the ingredients as possible. The products do not contain synthetics, fragrance, or any hidden, harsh, or harmful chemicals or preservatives. Products are not tested on animals. The brand uses the latest technology in natural skincare to produce potent, results-driven formulas. 


About Akar Skin

Akar Skin began their mission to provide nutrient-rich beauty and skincare products with two traditional Tibetan ingredients, sea buckthorn and goji berries, sourced right from their origin. Since then, they’ve created products formulated with over 70 bioactives and superfoods, all plant-based, to deliver powerful, skin-loving results. Akar Skin’s lineup, including products such as their jojoba oil for skin, focuses on nourishing your skin and targeting common concerns like dryness and fine lines. Their products are formulated with vitamins and minerals, proteins, and essential fatty acids that work seamlessly to help your skin look healthier and more radiant. From cleansing oil and facial oil to toning mist and more, you’ll find a collection of high-performing skincare products on their website. Enjoy skin that looks and feels refreshed and rejuvenated with Akar Skin’s thoughtfully formulated products.

To learn more about Akar Skin’s powerful ingredients and products, visit Akarskin.com

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